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How is your brand doing? How to do a brand audit.

A brand is more than a logo or a color palette - a brand is the sum of how people perceive your company, what you stand for and how you differ from your competitors. But how do you know...
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Navigator helps Sauna360 to strengthen the Tylö brand

In 2024, Navigator partnered with Sauna360 to elevate the Tylö brand and strengthen communication around their popular sauna and wellness products. Together, they created a new communication concept and a comprehensive activity plan with target group-oriented initiatives for...
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Personality is hard currency in an AI future

Artificial Intelligence is on everyone's lips and hardly a day goes by without us hearing about new achievements, or setbacks, for the technology. Recently, many people have been both surprised and outraged by Meta's...
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Navigator launches social listening services

Navigator is kicking off 2025 by further expanding our portfolio of essential services for businesses in our niche. We are proud to announce that we are now offering our clients social listening and brand monitoring....
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From analysis to strategy - how LKF's customer communication was lifted

Effective customer communication is crucial for any business, but how do you know if the efforts are right? That's the question LKF asked themselves when they started working with Navigator this spring. The result? A thorough analysis, important insights...
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Humor - the key to a stronger brand

After a long period of pandemic, war and economic uncertainty, people are now more than ever in need of joy and positive experiences. Laughter, smiles and other bright spots in everyday life not only affect our...
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How to get journalists' attention

For many people working in communications and marketing, a large part of their work involves getting their message across to different stakeholders. In addition to customers, journalists are often among those expected to pick up the message....
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With HubSpot to infinity and beyond

Are you already an experienced Hubspot user, or are you curious about what the platform can do for your organization? If so, you've come to the right place. HubSpot is an ever-living organism with tentacles that nowadays...
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