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There's a term in marketing that's been on everyone's lips for the past decade. Content marketing. Content marketing. Nothing beats content, content is king. True, especially since traditional methods of reaching target audiences (read disruptive communication)...

The shift of power in marketing is virtually complete. Today, buyers decide for themselves what information they want to receive, and they are increasingly skeptical of advertising and other methods that interrupt media consumption....

It is estimated that the market for inbound marketing and marketing automation systems will be worth 5.5 billion in 2019. The need to manage and segment leads and convert them into customers has always been a...

This week, the winners of this year's Sweden's Best Industry Blog competition were announced. It is the fourth year in a row that we select the best company blog in ten selected industries. New for this year is that the B2B bloggers button...

Effective customer communication is crucial for any business, but how do you know if the efforts are right? That's the question LKF asked themselves when they started working with Navigator this spring. The result? A thorough analysis, important insights...

After a long period of pandemic, war and economic uncertainty, people are now more than ever in need of joy and positive experiences. Laughter, smiles and other bright spots in everyday life not only affect our...

For many people working in communications and marketing, a large part of their work involves getting their message across to different stakeholders. In addition to customers, journalists are often among those expected to pick up the message....

Are you already an experienced Hubspot user, or are you curious about what the platform can do for your organization? If so, you've come to the right place. HubSpot is an ever-living organism with tentacles that nowadays...